New `3-A-Day' campaign promotes importance of adequate calcium intake - Newsletter - Brief Article

Author: Matthew Neff
Date: March 1, 2003

The American Dairy Association/National Dairy Council (ADA/NDC) recently launched the "3-A-Day" educational marketing campaign to stress the importance of eating three daily servings of dairy foods to ensure present and future bone health. The campaign will include the addition of the 3-A-Day logo on dairy products from major manufacturers and processors that are an excellent source of calcium, print advertisements in national consumer magazines, radio advertising, child-friendly 3-A-Day tips on school milk cartons, and in-store promotions. There will be a call-to-action to start eating 3-A-Day of dairy on 3-A-Day Day on March 3, which kicks off 3-A-Day Week (March 3-9). In addition to the ADA/NDC, the campaign has the support of the AAP, the AAFP, and the National Medical Association (NMA). For more information on this campaign, go online to www.3aday.org. This Web site has sections for parents and health care professionals, and also provides information on correct dairy serving sizes and calcium information sheets.

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